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As 9to5Mac notes, the announcement comes after The Verge reported that Facebook will launch podcasts next week. The social network’s podcast product will allow listeners to create shareable one-minute clips of the audio shows to increase visibility and engagement. While the Podz acquisition could give podcast discoverability a boost on Spotify, the company introduced several features over the past years to bring audio shows in front of new audiences. In April, for instance, it launched a “Top Episodes” ranking for its charts that gives users the chance to discover even relatively unknown podcasts. It also added music and podcast search filters on its iOS and Android apps back in May.
In its announcement, Spotify said it will integrate Podz’s technology into its service and that listeners will see elements of its technology before the year ends.
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