Supply Chain

IBM Blockchain Head: DLT is Transforming Global Supply Chains

In an interview with Cointelegraph, Rupert Colchester, the head of blockchain at IBM Australia and New Zealand, discussed how distributed ledger technology is transforming supply chain systems worldwide. Colchester also provided insight into some of IBM’s current blockchain initiatives and the state of the industry in Australia, and he shared his excitement for the emerging …

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KFC Launches Blockchain Pilot for Digital Advertising and Media Buying

Kentucky Fried Chicken has rolled out a blockchain pilot program across the Middle East aimed at improving digital advertising and media buying. KFC Middle East expects the blockchain-powered platform to ensure greater transparency in the advertising supply chain, news publication AMEinfo reported on April 29. By deploying the platform, the company also looks to address …

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