Food

J.M. Smucker Uses IBM Blockchain to Trace Coffee Beans for 1850 Brand

The J.M. Smucker Company, also known as Smucker’s, has announced that it will use blockchain technology to trace Colombian coffee beans directly back to their source while allowing consumers the opportunity to support coffee farmers. The American food manufacturer has formed a partnership with Farmer Connect — an organization committed to increasing transparency and sustainability …

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Report: $300B Worth of Food Will Be Traced Using Blockchain and IoT by 2027

Blockchain technology and the Internet of Things (IoT) can solve some of the food industry’s most pressing challenges and save it $100 billion a year, according to a recent report by Cointelegraph Consulting and VeChain. The report forecasts that $300 billion worth of food items will be traced along the supply chain annually within seven …

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Uber is reportedly trying to buy Postmates

adamkaz via Getty Images Uber might have missed its chance to buy Grubhub, but it might not go away empty-handed. New York Times sources claim Uber has made an offer to buy Postmates. The talks are still in progress and aren’t guaranteed to lead to a union, but negotiations are reportedly close enough that a …

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Grubhub sells itself to Just Eat to create a food delivery giant

Sponsored Links Noam Galai/Getty Images The food delivery world is about to get a bit smaller. Just Eat Takeaway.com (Just Eat to most people) is buying Grubhub in a deal worth $7.3 billion. The merger will create the largest online food delivery outlet outside of China, according to the companies, and will focus on US, …

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Can gender-bending Israeli superprawns help feed the world? 

Enlarge / This is actually a male shrimp according to the image info, which we don’t need for this. Enzootic Ltd Can a shrimp smile? It’s tough to say whether the gangly, blue-legged crustaceans lurking within the massive aquaculture tanks are actually happy, but they certainly appear to be content. Perhaps it’s because they are …

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KFC Launches Blockchain Pilot for Digital Advertising and Media Buying

Kentucky Fried Chicken has rolled out a blockchain pilot program across the Middle East aimed at improving digital advertising and media buying. KFC Middle East expects the blockchain-powered platform to ensure greater transparency in the advertising supply chain, news publication AMEinfo reported on April 29. By deploying the platform, the company also looks to address …

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